Most embedded analytics tools cost $10,000/year and take months to deploy. Draxlr connects to your SQL database and gets you to an embedded dashboard in one to two weeks, starting at $75/month. Or embed the full analytics app and let every customer explore their own data.
In action
Embed a single dashboard with a code snippet, or the full analytics app with a workspace for every customer.
Adding analytics to your product should not require a six-figure budget, a dedicated data engineering team, or months of implementation. Connect your SQL database, build dashboards, and embed them into your product using ready-to-use code snippets for HTML, React SDK, and Vue SDK.
Give every customer their own analytics workspace inside your product: the dashboards you share, plus their own dashboards, saved queries, a no-code query builder, a SQL editor and the AI assistant. Available on the Power plan.
Two ways to embed
Choose how much of Draxlr your customers should see.
Embed a dashboard for all your customers, each seeing only their own data.
Give each of your customers their own analytics space inside your product.
Overview
An embedded analytics tool lets software products surface data insights directly inside their application rather than sending users to a separate BI platform. Instead of exporting to spreadsheets or logging into a standalone dashboard tool, your customers see live, interactive charts built into the product they already use.
For SaaS teams, embedded analytics serves two purposes. Internally, it gives your team visibility into product usage, revenue, and operations. Externally, it gives your customers visibility into their own data within your product — a feature that drives retention, reduces churn, and increases the perceived value of your platform.
The challenge is that most embedded analytics tools were built for enterprise data teams, not product teams. They are priced accordingly, require specialized implementation skills, and take months to deploy. Draxlr is an affordable embedded analytics tool built for the other side of that equation.
Pricing
Before choosing an embedded analytics tool, it helps to understand how pricing models in this category actually work. The license fee is rarely the full picture.
Sisense, Domo, and others require you to contact sales before you know what you will pay. That process takes days or weeks, and the quotes that come back are often in ranges most SaaS startups and mid-market teams cannot justify.
Many embedded analytics platforms charge per external user who views an embedded dashboard. If your product has 500 customers each accessing a dashboard, a per-viewer pricing model turns a manageable license into an unpredictable variable cost that grows as your business grows.
Enterprise tools that require custom data modeling, dedicated infrastructure, and developer-heavy setup add costs that never appear on the pricing page. A platform that quotes $20,000/year can easily become $80,000/year once implementation, training, and ongoing engineering time are factored in.
Draxlr takes a different approach. Pricing is public, flat, and does not scale with the number of people viewing your dashboards.
Compare
The gap between Draxlr and the next cheapest option with full embedding capability is not marginal. For SaaS teams that need embedded analytics without enterprise overhead, that difference is the deciding factor.
| Tool | Starting Price | Pricing Model | Public Pricing | Viewer Fees | Free Trial |
|---|---|---|---|---|---|
| Draxlr | $75/month | Flat | ✓ Yes | ✓ None, unlimited | 7 days, no credit card |
| Metabase | $575/month (Pro) | Per-seat | ✓ Partial | ✗ Yes | Yes |
| Sisense | Quote-based | Tier-based, with seat limits | ✗ No | ✗ Seat limits per tier | 7 days |
| Power BI Embedded | ~$750/month | Capacity-based | ✓ Yes | ✗ Yes | Limited |
| Luzmo | €1,995/month billed annually | Platform fee + usage | ✓ Yes | ✗ Usage above plan allowances | Yes |
| Omni (formerly Explo) | Custom | Quote-based | ✗ No | ✗ Yes | None |
| Domo | Custom | Usage-based | ✗ No | ✗ Yes | None |
Competitor pricing based on publicly available information. Enterprise quotes may vary.
Premium plan
Draxlr's Premium plan includes everything needed to embed analytics into a production SaaS product. No add-ons, no per-viewer fees, no sales call required.
Connect directly to PostgreSQL, MySQL, SQL Server, Snowflake, BigQuery, Redshift, and every other major SQL database or warehouse. Build dashboards with AI, the visual query builder, or raw SQL. No middleware and no data duplication.
Embed dashboards using HTML, ReactJS SDK, VueJS SDK, or Backend APIs. Ready-to-use code snippets are available directly from the Draxlr dashboard. No custom SDK setup required.
Draxlr adds no branding to embedded dashboards. Customize colors, backgrounds, and look and feel to match your product's design system completely.
No per-user fee for customers viewing your embedded dashboards. Whether you have 10 customers or 10,000, the cost does not change based on viewership.
On the Power plan, row-level security limits each customer to their own rows across dashboards, queries and the AI assistant, using values your backend sends with the embed token. No custom code is needed to keep tenants apart.
Drill-down, filters, tooltips, and zoom. Visualization types include bar charts, line charts, pie charts, maps, Sankey diagrams, and more, all embedded natively.
Dashboards adapt automatically to desktop, tablet, and mobile screen sizes. No additional configuration needed for mobile-responsive embeds.
Configure which export options are available in embedded dashboards. Enable or disable PDF, Excel, and CSV downloads per embed.
Dashboards reflect live data from your connected database with configurable refresh intervals. No manual refresh or data exports required.
Want customers to build their own reports? The Power plan at $250/month adds full app embedding and row-level security.
Try DraxlrConnectors
Draxlr can connect with PostgreSQL, MySQL, MariaDB, PlanetScale, CockroachDB, YugabyteDB, Microsoft SQL Server, Redshift, BigQuery, Supabase, ClickHouse, Databricks, and Snowflake.
How it works
Getting embedded analytics into your product does not require a specialist data engineering team or weeks of configuration. Most teams have their first dashboard live within one to two weeks.
Connect Draxlr to your SQL database in minutes. Draxlr supports direct connections to all major SQL databases and cloud warehouses with no middleware required.
Use AI, visual query builder or write raw SQL to create the charts and metrics you want to surface. Combine multiple insights into a dashboard.
Embed a single dashboard or the full app, then set filters, permissions, colors and branding. On the Power plan, add row-level security: your backend sends each customer's RLS group and attribute values with the embed token. Draxlr generates ready-to-use code snippets for HTML, ReactJS SDK, VueJS SDK, or Backend APIs.
Paste the code snippet into your product. Dashboards update automatically when data changes in your database. No code changes required on your end when you update the dashboard in Draxlr.
Built for SaaS
SaaS teams have a specific embedded analytics problem that general BI tools are not built to solve. Their product data already lives in a SQL database. The challenge is not just visualizing it. It is showing each customer only their own data, inside your product, with your branding, at a price that does not scale against you as your customer base grows.
Embedded analytics for SaaS products requires four things that enterprise BI platforms treat as premium add-ons. Multi-tenant data isolation so each customer sees only their own records. White labeling so the dashboard looks like part of your product rather than a third-party tool. Unlimited customer viewers so your analytics cost does not compound as you acquire more customers. And a fast implementation timeline so you can ship the feature without a multi-month engineering project.
Draxlr is built around these four requirements. White labeling with full removal of Draxlr branding, plus filters, drill-downs and other interactive features, are included from the Premium plan at $75/month, and the Power plan adds row-level security, which limits each customer to their own rows across dashboards, queries and the AI assistant. Customer viewers are unlimited on every plan. And most teams have their first embedded dashboard live inside their SaaS product within one to two weeks of connecting their SQL database. When fixed dashboards aren't enough, full app embedding on the Power plan gives every customer their own workspace to explore data, build dashboards and ask the AI assistant.
Our customers
From fast-growing startups to global enterprises, teams choose Draxlr to explore, visualize, and share insights from their databases.
Trusted by teams
Data, product, and engineering teams rely on Draxlr for clear dashboards, faster decisions, and dependable support.
4.9/5
On G2
Draxlr offers a clean, modern interface and makes it incredibly easy to build dashboards — even for non-technical users.
Ole, CEO
Read reviewSuper simple, almost no time to learn the tool. Draxlr is moving fast and building a lot of new valuable features.
Founder in Facilities Services domain
Read reviewI've been using Draxlr for a year now and I LOVE it.
Varun, CEO
Read reviewDraxlr has completely transformed the way I work with data.
שלמה, OPs manager
Read reviewThe query builder is honestly very intuitive and the graph elements very straightforward to understand.
Niklas, CTO
Read reviewVery very good. The dashboards help us to understand in real time our customer behavior
Paolo, CTO
Read reviewFAQ
Quick answers for common questions about embedded analytics.
An embedded analytics tool lets you integrate interactive data dashboards directly into your software product. Instead of sending users to a separate BI platform, they see live charts and metrics inside the application they already use. Draxlr is an embedded analytics tool built for SaaS products that connects to SQL databases and embeds via HTML, ReactJS SDK, VueJS SDK, or Backend APIs.
Embedded analytics pricing ranges from $75/month to over $50,000/year depending on the tool and pricing model.
No. Draxlr offers unlimited customer viewers on every plan starting from Premium at $75/month. You are never charged based on how many customers view your embedded dashboards.
Draxlr supports embedding via HTML, ReactJS SDK, VueJS SDK, or Backend APIs. Ready-to-use code snippets for each method are available directly from the dashboard. White labeling is included and Draxlr adds no branding to embedded dashboards. Beyond single dashboards, full app embedding on the Power plan embeds the complete Draxlr analytics workspace in your product.
Full app embedding puts a complete analytics workspace inside your product. Each customer gets a separate workspace with the dashboards you share, their own dashboards and saved queries, a no-code query builder, a SQL editor and the AI assistant.
You choose which features customers can use, row-level security keeps each customer to their own data, and your backend generates the embed URL with the customer's ID. Full app embedding is available on the Power plan at $250/month.
Most teams have their first embedded dashboard live within one to two weeks of connecting their database. Full production-ready deployment typically takes two to four weeks depending on the complexity of the data model and number of dashboards required.
Yes, particularly for teams where Sisense's pricing structure or feature gating is a barrier. Sisense no longer publishes prices, and full white labeling and self-contained multitenancy, which is essential for SaaS products serving multiple customers, sit on its quote-based Enterprise plan.
Draxlr includes white labeling, filters, drill-downs and other interactive features, and unlimited customer viewers from $75/month, adds row-level security on the Power plan at $250/month, and requires no sales call. For SaaS teams that need fully branded, customer-facing embedded dashboards without an enterprise contract, Draxlr is a significantly more accessible starting point.
Yes, particularly for teams where Metabase's per-seat pricing becomes a scaling problem. Metabase's Pro plan starts at $575/month and charges $12 per user per month with no separate viewer tier, meaning every external customer viewing an embedded dashboard counts as a billable user. White labeling and interactive embedding are only available on Pro and above, and the free open-source plan requires leaving a 'Powered by Metabase' badge on all embedded content.
Draxlr starts at $75/month with unlimited customer viewers on all plans, white labeling included, and no per-user fees regardless of how many customers view your embedded dashboards.
Yes, on the Power plan and above. Row-level security limits each customer to their own rows across dashboards, queries and the AI assistant, using the RLS group and attribute values your backend sends with the embed token. Each customer sees only their own data, with no custom code to keep tenants apart.
Yes. White labeling is included in the Premium plan at $75/month. Draxlr adds no branding to embedded dashboards and allows full customization of colors, backgrounds, and dashboard appearance to match your product's design.
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