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Draxlr, The Luzmo alternative for embedded analytics

Both put white labeled analytics inside your product. The difference is how far the embed goes, and how much each customer can do once it is there.

Full app embedding, not a dashboard editor
Row-level security across dashboards, queries and AI
Unlimited customer viewers on every plan

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Short Answer

Is Draxlr a good Luzmo alternative?

Draxlr is an embedded analytics platform for SQL databases and the closest direct alternative to Luzmo for SaaS teams. It covers the same core ground, white labeled dashboards inside your product, multi-tenant data isolation and self-service exploration for your customers. It goes further on embedding depth, because each customer gets their own dashboards, saved queries, a no-code query builder, a SQL editor and an AI assistant, so they can ask questions in raw SQL that nobody modelled for them in advance. Draxlr publishes pricing for all of its embedding plans, bills monthly or annually, and does not charge for the customers who view embedded dashboards. Luzmo publishes one plan, Embedded Everywhere, from €1,995 per month billed annually with adoption-based usage on top.

Embedding depth. Customers get saved queries, a SQL editor and an AI assistant, so they can ask things nobody modelled in advance.
Multi-tenancy. Row-level security applies the values your backend signs into the embed token, across dashboards, queries and the AI assistant.
Viewer economics. External viewers are unlimited on every plan, so customer growth does not change the invoice.
Data sources. Thirteen SQL databases and warehouses, queried in place with read-only access.
Evaluation. A 7-day free trial with no credit card and no sales call, then monthly or annual billing.

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At a Glance

How Draxlr and Luzmo Differ?

The eight capability rows that decide most evaluations. Commercial terms are kept separate, further down the page.

Comparison	Draxlr	Luzmo
Customer self-service depth	Dashboards, queries, SQL and AI	Dashboards, charts and AI, no SQL
Customers build their own queries	Query builder and SQL editor	Drag-and-drop over your datasets
Row-level security	Dashboards, queries and AI	Dataset filters from the embed token
AI inside the embed	AI assistant on Power and above	Luzmo IQ
Embed methods	HTML, React, Vue, backend API	Web components, React, Vue, Angular
White labeling	Included from the first embedding plan	Included
Data sources	13 SQL databases and warehouses	SQL databases, MongoDB, plugin API
Deployment	Cloud, dedicated server or self-hosted	Cloud, private infrastructure on request

Luzmo details are taken from its own published product and pricing pages. Last verified 18 October 2026. Sources Luzmo pricing, Luzmo embedded dashboard editor, Draxlr pricing, Draxlr embedding.

Embedded Analytics

What Draxlr and Luzmo each are

Embedded analytics means the dashboards live inside the product you ship, under your own branding, with every customer seeing only their own rows. Draxlr and Luzmo both do that properly. They differ in what sits between your database and the embed.

Draxlr embeds directly on top of your SQL database. Nothing is modelled in between, so the tables you already maintain are what your customers explore, and the embed token your backend signs carries the values row-level security applies to every query it runs. Full app embedding then goes past embedded dashboards and gives each customer their own dashboards, saved queries, a no-code query builder, a SQL editor and an AI assistant inside your product.

Luzmo embeds on top of datasets your team models first. Once a dataset exists, its embedded editor lets customers build their own dashboards from scratch with drag and drop, inside whatever you have published to them.

That difference decides most of what follows. Modelling first gives you tight control over the questions a customer can ask. Skipping it means a customer can ask something nobody anticipated, in raw SQL if they want, which is why Draxlr applies tenancy when the query runs rather than at the dataset.

Key Differences

The Differences That Decide It

Luzmo is a capable embedded analytics platform. These are the places where teams tell us the fit breaks down, and what Draxlr does differently.

Customers can ask what nobody modelled

Luzmo gives embedded users a drag-and-drop editor and they can build dashboards from scratch in it. What they cannot do is write their own SQL. Draxlr adds exactly that, so alongside the dashboards you share each customer gets their own saved queries and a SQL editor, with the query builder and AI assistant both platforms offer. The embedding feature page shows how the embed token carries that context.

Row-level security reaches every surface

Both tools keep customers apart properly. Luzmo does it on the dataset, so the filter holds across anything built on that dataset. Draxlr does it when the query runs, using the values your backend signs into the embed token, so the same rule covers dashboards, saved queries, the query builder and the AI assistant. That is what makes it safe to hand a customer a SQL editor, because there is no query they can write that widens their own access.

No modelling layer to build or maintain

Luzmo needs datasets modelled before anything reaches a customer, and those models need maintaining as your schema moves. Draxlr queries your tables as they are, so shipping analytics means building the dashboards you want to share rather than first rebuilding your schema as a dataset layer. Add a column and it is already there, for your dashboards and for the customers exploring on their own.

Customer growth does not reach the invoice

Luzmo charges a platform fee and then scales with adoption, usually measured in monthly active users, so the quarter your product does well is also the quarter your analytics bill moves. Draxlr counts the people on your team. External viewers, meaning everyone who sees a dashboard through an embed or a public link without signing into Draxlr, are unlimited on every plan.

Pricing is published for every plan

Luzmo publishes one plan and quotes the rest, and because it bills annually, a serious evaluation starts with a sales conversation. Draxlr publishes every embedding plan with its database, user and AI limits, so you can price your rollout before you talk to anyone. The embedded analytics pricing comparison sets both against the rest of the market.

Run it where your data has to stay

Luzmo keeps private infrastructure behind an enterprise conversation with no published price. Draxlr runs on a dedicated server in the region you choose, or self-hosted inside your own network, on a published Enterprise plan that also brings SSO and audit logs.

Feature by Feature

Draxlr vs Luzmo, Feature by Feature

Both tools cover the embedded analytics basics well. The gap opens around what your customers can do for themselves once the analytics are inside your product.

Feature	Draxlr	Luzmo
Embed a single dashboard	Yes	Yes
Customers write their own SQL in the embed	Yes	No
Customers build and save their own dashboards	Yes	Yes
No-code query builder for your customers	Yes	Yes
Drill-down inside an embedded dashboard	Yes	Yes
AI assistant inside the embed	Yes	Yes
Row-level security for each customer	Yes, applied per query	Yes, applied per dataset
Embeds	Yes	Yes
Framework SDKs for embedding	React and Vue	React, Vue and Angular
Backend API for embed tokens	Yes	Yes
White labeled branding in the embed	Yes	Yes
Self-host in your own network	Yes, on Enterprise	Private infrastructure, quote only
Plugin API for non-SQL sources	No	Yes
Native MongoDB connector	No	Yes

Scored from publicly available product and pricing documentation for both tools. Last verified 18 October 2026. Sources Luzmo pricing, Luzmo embedded dashboard editor, Draxlr pricing, Draxlr embedding.

Connectors

Works with the SQL database you already run

Draxlr connects to PostgreSQL, MySQL, MariaDB, PlanetScale, CockroachDB, YugabyteDB, Microsoft SQL Server, Redshift, BigQuery, Supabase, ClickHouse, Databricks and Snowflake with read-only access.

Pricing Snapshot

What Each One Costs

Luzmo publishes a single plan and scales it with adoption. Draxlr publishes every embedding plan and holds the price as your customer base grows.

Pricing	Draxlr	Luzmo
Starting price	$75 / month with embedding	From €1,995 / month
Pricing model	Flat rate per plan	Platform fee plus usage
Customer viewers	Unlimited on every plan	Scales with adoption, usually MAU
Billing terms	Monthly or annual	Annual billing only
Published pricing	All three embedding plans	One plan, plus usage on top
Free trial	7 days, no credit card, no call	10 days

Luzmo bills annually and adds adoption-based usage. Enterprise quotes vary. Last verified 18 October 2026. Sources Luzmo pricing, Luzmo embedded dashboard editor, Draxlr pricing, Draxlr embedding.

Draxlr Pricing

What Draxlr Costs

Premium covers white labeled dashboard embedding, Power adds the full app embedding and row-level security that most Luzmo evaluations are really about, and Enterprise brings self-hosting, SSO and audit logs.

Premium

$75/ month

or $600 a year

White labeled dashboard embedding for teams putting analytics in front of customers.

Embed dashboards with HTML, React, Vue or the backend API
White labeling included
Filters and drill-downs
Unlimited external viewers
2 databases, 10 internal users

Start free trial

Power

Closest to Luzmo

$250/ month

or $2,000 a year

Full app embedding with row-level security, which is where Draxlr and Luzmo genuinely overlap.

Everything in Premium
Full app embedding for each customer
Row-level security across dashboards, queries and AI
Customer-owned dashboards, queries and SQL editor
5 databases, 30 internal users

Start free trial

Enterprise

$500/ month

or $3,800 a year

For teams that need deployment and governance controls on their own terms.

Everything in Power
Dedicated server or self-hosting
SSO and audit logs
Custom databases, users and AI credits
SLA support

Every plan includes unlimited external viewers. See the full plan comparison for database, user and AI credit limits, or the Enterprise page for governance and deployment details.

Decision Guide

Which One Should You Pick?

Both platforms embed analytics properly. The right answer depends on where your data sits and how much your customers should be able to do for themselves. If Luzmo is one of several tools on your shortlist, the guide to Luzmo alternatives weighs the rest of the market.

Choose Draxlr if

Your data already lives in a SQL database and you do not want a modelling layer in front of it
Customers should be able to write their own SQL, not only build dashboards from datasets you modelled
Row-level security has to hold across ad-hoc SQL and an AI assistant, not just what was modelled in advance
Your customer count will grow and the analytics bill should not grow with it
You need to price the rollout and start building before any sales conversation
Self-hosting inside your own network is on the roadmap

Choose Luzmo if

A core data source is not a SQL database and you need its plugin API to reach it
You run on MongoDB and want a native connector rather than a SQL mirror
You need chart types nobody ships by default and want a framework to build them yourself
Your team prefers to model datasets centrally before customers touch them
An annual platform contract is easier for you to buy than a monthly subscription

Migration

Migrating embedded analytics from Luzmo to Draxlr

Because neither tool stores your data, a migration is a rebuild of the presentation layer rather than a data move. Four steps cover it.

Point Draxlr at the same database

Neither tool stores your data, so there is no warehouse to move. Connect Draxlr over read-only credentials to the database Luzmo already queries.

Rebuild the dashboards you ship

Charts are rebuilt rather than imported. The no-code query builder covers most of them, and the SQL editor takes anything Luzmo was doing in a modelled dataset.

Reuse the tenant identifier you already sign

The value your backend puts in a Luzmo embed token is the value Draxlr needs. Pass it through and apply it as row-level security instead of as a dataset filter.

Swap the embed and widen it later

Replace the Luzmo embed with the HTML snippet or the React or Vue SDK. Once it is live you can turn on full app embedding and let customers build their own dashboards and queries.

FAQ

Draxlr and Luzmo, Answered

Embedding, multi-tenancy, migration and pricing questions we hear from teams comparing the two.

Is Draxlr a good Luzmo alternative?

Yes, for teams embedding analytics in a SaaS product. Draxlr is an embedded analytics platform for SQL databases that covers the same core ground as Luzmo, meaning white labeled dashboards inside your product, multi-tenant data isolation and self-service exploration for your customers. Luzmo gives embedded users a self-service drag-and-drop editor, AI-assisted creation and a conversational assistant, so they can build dashboards from scratch. Draxlr covers the same ground and adds a SQL editor and saved queries for those users, so a customer can ask something nobody modelled in advance, and it publishes pricing for all three of its embedding plans with monthly billing and no charge for the customers who view dashboards. Luzmo remains the stronger choice if you need its plugin API for a data source outside the standard database list, native MongoDB support, or its custom chart framework.

Should I choose Draxlr or Luzmo?

Choose Draxlr if your data already sits in a SQL database and you want customers to explore it themselves, including in raw SQL, on pricing you can read before a sales call. Choose Luzmo if a core data source is not SQL and you need its plugin API, if you run on MongoDB, or if your team would rather model datasets centrally before customers reach them. On the shared ground, white labeling, multi-tenant isolation, a self-service editor and an embedded AI assistant, the two are close enough that the decision usually comes down to those points rather than to any feature gap.

How does Draxlr compare to Luzmo on embedding?

Both platforms embed white labeled, interactive dashboards, Luzmo through web components with React, Vue and Angular wrappers, and Draxlr through HTML, a React SDK, a Vue SDK and a backend API. The difference is what the customer can do once the analytics are in your product. Luzmo gives those customers a drag-and-drop editor in which they can build dashboards from scratch over the datasets your team has modelled. Draxlr's full app embedding gives each customer their own dashboards, saved queries, a no-code query builder, a SQL editor and an AI assistant, with row-level security applied across all of them.

Does Draxlr charge per viewer like Luzmo charges per monthly active user?

No. Luzmo charges a platform fee and then scales with adoption, commonly measured in monthly active users, so the bill grows as more of your customers open their dashboards. Draxlr counts internal users on your team and leaves external viewers unlimited on every plan, starting with Premium, the first plan that includes embedding. External viewers are the people who see dashboards through an embed or a public link without signing into Draxlr.

How much does Luzmo cost compared to Draxlr?

Luzmo publishes one plan, Embedded Everywhere, from €1,995 per month billed annually, which is roughly $2,495 per month, plus adoption-based usage charges. It includes white labeling, 500 AI conversations a month and 100 million synced rows a month, with extra rows at €0.25 per million. Draxlr publishes three embedding plans, at $75 per month for Premium, $250 for Power and $500 for Enterprise, billed monthly or annually, with unlimited external viewers on all of them.

Can I migrate from Luzmo to Draxlr?

Yes. Because both tools query your database directly rather than storing your data, migration is a matter of reconnecting the same database and rebuilding dashboards, not moving a warehouse. Draxlr connects over read-only credentials, so nothing is copied out. Multi-tenant logic carries across as well, since Draxlr takes the tenant identifier your backend already signs into the embed token and applies it as row-level security.

Which databases does Draxlr connect to?

Draxlr connects to PostgreSQL, MySQL, MariaDB, PlanetScale, CockroachDB, YugabyteDB, Microsoft SQL Server, Redshift, BigQuery, Supabase, ClickHouse, Databricks and Snowflake, with read-only access and no data copied out of your database. Luzmo connects to common databases and warehouses such as PostgreSQL, MySQL and Snowflake, supports MongoDB natively, and covers anything else through its plugin API.

Can I evaluate Draxlr without talking to sales?

Yes. Every new account starts with a 7-day free trial that includes Power plan features, with no credit card and no sales call, so you can build a working embedded dashboard before committing. Luzmo offers a 10-day trial, but because its plan bills annually, moving to production brings a contract conversation back in.

Does Draxlr support self-hosting?

Yes, on the Enterprise plan. You can run Draxlr on a dedicated server in your preferred region or self-host it inside your private network, alongside SSO and audit logs. Luzmo offers private infrastructure, a custom SLA and source code escrow through an enterprise conversation with no published price.

How we compare these tools

Every Luzmo figure on this page comes from Luzmo's own published product and pricing pages rather than a third-party roundup, and every Draxlr figure matches our published plans. Where Luzmo does something Draxlr does not, the comparison tables say so. Figures were last checked on 18 October 2026, and Luzmo has restructured its plans before, so check its pricing page before you budget.

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