G2
Powerful and Beautiful Dashboards with Excellent Value and Support
Draxlr offers a clean, modern interface and makes it incredibly easy to build dashboards — even for non-technical users.
Ole, CEO
Read reviewEmbedded Analytics Tool
Built for SaaS Teams
Most embedded analytics tools cost $10,000/year and take months to deploy. Draxlr gets you from database to embedded dashboard in one to two weeks, starting at $75/month.
Adding analytics to your product should not require a six-figure budget, a dedicated data engineering team, or months of implementation. Connect your database, build dashboards, and embed them into your product using ready-to-use code snippets for iframe, React SDK, and Vue SDK.
What Is an Embedded Analytics Tool?
An embedded analytics tool lets software products surface data insights directly inside their application rather than sending users to a separate BI platform. Instead of exporting to spreadsheets or logging into a standalone dashboard tool, your customers see live, interactive charts built into the product they already use.
For SaaS teams, embedded analytics serves two purposes. Internally, it gives your team visibility into product usage, revenue, and operations. Externally, it gives your customers visibility into their own data within your product — a feature that drives retention, reduces churn, and increases the perceived value of your platform.
The challenge is that most embedded analytics tools were built for enterprise data teams, not product teams. They are priced accordingly, require specialized implementation skills, and take months to deploy. Draxlr is an affordable embedded analytics toolbuilt for the other side of that equation.
Internal analytics
Give your team real-time visibility into usage, revenue, and operations. Built directly into your internal tools and dashboards.
Customer-facing dashboards
Let your customers explore their own data inside your product. No external BI tool, no separate login, no context switching.
Why Pricing Is the Biggest Problem in Embedded Analytics?
Before choosing an embedded analytics tool, it helps to understand how pricing models in this category actually work. The license fee is rarely the full picture.
Most enterprise tools do not publish pricing
Sisense, Domo, and others require you to contact sales before you know what you will pay. That process takes days or weeks, and the quotes that come back are often in ranges most SaaS startups and mid-market teams cannot justify.
Per-viewer fees add up fast
Many embedded analytics platforms charge per external user who views an embedded dashboard. If your product has 500 customers each accessing a dashboard, a per-viewer pricing model turns a manageable license into an unpredictable variable cost that grows as your business grows.
Implementation costs are hidden
Enterprise tools that require custom data modeling, dedicated infrastructure, and developer-heavy setup add costs that never appear on the pricing page. A platform that quotes $20,000/year can easily become $80,000/year once implementation, training, and ongoing engineering time are factored in.
Draxlr takes a different approach. Pricing is public, flat, and does not scale with the number of people viewing your dashboards.
Draxlr vs Other Embedded Analytics Tools
The gap between Draxlr and the next cheapest option with full embedding capability is not marginal. For SaaS teams that need embedded analytics without enterprise overhead, that difference is the deciding factor.
| Tool | Starting Price | Pricing Model | Public Pricing | Viewer Fees | Free Trial |
|---|---|---|---|---|---|
| Draxlr | $75/month | Flat | ✓ Yes | ✓ None, unlimited | 7 days, no credit card |
| Metabase | $575/month (Pro) | Per-seat | ✓ Partial | ✗ Yes | Yes |
| Sisense | $399/month | Tier-based | ✓ Yes | ✗ Yes | Yes |
| Power BI Embedded | ~$750/month | Capacity-based | ✓ Yes | ✗ Yes | Limited |
| Luzmo | $495/month billed annually | MAU-based | ✓ Partial | ✗ Yes | Yes |
| Omni (formerly Explo) | Custom | Quote-based | ✗ No | ✗ Yes | None |
| Domo | Custom | Usage-based | ✗ No | ✗ Yes | None |
Competitor pricing based on publicly available information. Enterprise quotes may vary.
Everything Included at $75/m in Draxlr
Draxlr's Premium plan includes everything needed to embed analytics into a production SaaS product. No add-ons, no per-viewer fees, no sales call required.
All embed options included
Embed dashboards using iframe, ReactJS SDK, VueJS SDK, or Backend APIs. Ready-to-use code snippets are available directly from the Draxlr dashboard. No custom SDK setup required.
White labeling included
Draxlr adds no branding to embedded dashboards. Customize colors, backgrounds, and look and feel to match your product's design system completely.
Unlimited customer viewers
No per-user fee for customers viewing your embedded dashboards. Whether you have 10 customers or 10,000, the cost does not change based on viewership.
Multi-tenant filtering
Control which data each customer sees through customizable filters with predefined values. Each customer sees only their own data with no custom code required.
Interactive visualizations
Drill-down, filters, tooltips, and zoom. Visualization types include bar charts, line charts, pie charts, maps, Sankey diagrams, and more, all embedded natively.
Responsive design
Dashboards adapt automatically to desktop, tablet, and mobile screen sizes. No additional configuration needed for mobile-responsive embeds.
Export controls
Configure which export options are available in embedded dashboards. Enable or disable PDF, Excel, and CSV downloads per embed.
Real-time data
Dashboards reflect live data from your connected database with configurable refresh intervals. No manual refresh or data exports required.
Works with your favorite SQL databases
Draxlr can connect with PostgreSQL, MySQL, MariaDB, PlanetScale, CockroachDB, YugabyteDB, Microsoft SQL Server, Redshift, BigQuery, Supabase, ClickHouse, Databricks, and Snowflake.
How Embedding Works in Draxlr
Getting embedded analytics into your product does not require a specialist data engineering team or weeks of configuration. Most teams have their first dashboard live within one to two weeks.
Connect your database
Connect Draxlr to your SQL database in minutes. Draxlr supports direct connections to all major SQL databases and cloud warehouses with no middleware required.
Build your dashboard
Use AI, visual query builder or write raw SQL to create the charts and metrics you want to surface. Combine multiple insights into a dashboard.
Configure your embed
Set filters, configure multi-tenant data isolation, customize colors and branding, and choose your embed method. Draxlr generates ready-to-use code snippets for iframe, ReactJS SDK, VueJS SDK, or Backend APIs.
Embed and ship
Paste the code snippet into your product. Dashboards update automatically when data changes in your database. No code changes required on your end when you update the dashboard in Draxlr.
Embedded Analytics for SaaS Products
SaaS teams have a specific embedded analytics problem that general BI tools are not built to solve. The challenge is not just visualizing data. It is showing each customer only their own data, inside your product, with your branding, at a price that does not scale against you as your customer base grows.
Embedded analytics for SaaS products requires four things that enterprise BI platforms treat as premium add-ons. Multi-tenant data isolation so each customer sees only their own records. White labeling so the dashboard looks like part of your product rather than a third-party tool. Unlimited customer viewers so your analytics cost does not compound as you acquire more customers. And a fast implementation timeline so you can ship the feature without a multi-month engineering project.
Draxlr is built around these four requirements. Multi-tenant filtering with predefined values is included from the Premium plan at $75/month. White labeling with full removal of Draxlr branding is included at the same tier. Customer viewers are unlimited on every plan. And most teams have their first embedded dashboard live inside their SaaS product within one to two weeks of connecting their database.
Who uses Draxlr
Trusted by teams
Customer Reviews
Founders, operators, and product teams rely on Draxlr for clear dashboards, faster decisions, and dependable support.
4.9/5
Across G2 and Capterra
G2
Best for Dashboards based on Postgres
Super simple, almost no time to learn the tool. Draxlr is moving fast and building a lot of new valuable features.
Founder in Facilities Services domain
Read reviewG2
Draxlr makes my data more useful and more collaborative
I've been using Draxlr for a year now and I LOVE it.
Varun, CEO
Read reviewG2
Super easy to use and implement KPI visualization
Draxlr has completely transformed the way I work with data.
שלמה, OPs manager
Read reviewG2
A plug'n'play Dashboard for Supabase
The query builder is honestly very intuitive and the graph elements very straightforward to understand.
Niklas, CTO
Read reviewCapterra
A very useful tool
Very very good. The dashboards help us to understand in real time our customer behavior
Paolo, CTO
Read reviewEmbedded Analytics FAQs
Quick answers for common questions about embedded analytics.
What is an embedded analytics tool?
An embedded analytics tool lets you integrate interactive data dashboards directly into your software product. Instead of sending users to a separate BI platform, they see live charts and metrics inside the application they already use. Draxlr is an embedded analytics tool built for SaaS products that connects to SQL databases and embeds via iframe, ReactJS SDK, VueJS SDK, or Backend APIs.
How much does an embedded analytics tool cost?
Embedded analytics pricing ranges from $75/month to over $50,000/year depending on the tool and pricing model. Draxlr starts at $75/month with flat pricing, white labeling included, and no per-viewer fees. Metabase Pro starts at $575/month and charges $12/month per interactive user for interactive embedding. Sisense starts at $399/month with white labeling available from $1,299/month. Power BI Embedded starts at approximately $750/month on a pay-as-you-go Azure capacity model. Luzmo starts at $495/month billed annually with white labeling requiring the $1,995/month Premium plan. Enterprise tools like Looker and Domo do not publish pricing and typically cost $50,000 to $250,000 per year.
Does Draxlr charge per user for embedded dashboards?
No. Draxlr offers unlimited customer viewers on every plan starting from Premium at $75/month. You are never charged based on how many customers view your embedded dashboards.
What embed options does Draxlr support?
Draxlr supports embedding via iframe, ReactJS SDK, VueJS SDK, or Backend APIs. Ready-to-use code snippets for each method are available directly from the dashboard. White labeling is included and Draxlr adds no branding to embedded dashboards.
How long does it take to set up embedded analytics with Draxlr?
Most teams have their first embedded dashboard live within one to two weeks of connecting their database. Full production-ready deployment typically takes two to four weeks depending on the complexity of the data model and number of dashboards required.
Is Draxlr a good Sisense alternative for embedded analytics?
Yes, particularly for teams where Sisense's pricing structure or feature gating is a barrier. Sisense starts at $399/month on the Launch plan but white labeling is only available from the Grow plan at $1,299/month. Multi-tenant support, which is essential for SaaS products serving multiple customers, requires the custom Scale plan. Draxlr includes white labeling, multi-tenant filtering, and unlimited customer viewers from $75/month with no sales call required. For SaaS teams that need fully branded, customer-facing embedded dashboards without an enterprise contract, Draxlr is a significantly more accessible starting point.
Is Draxlr a good Metabase alternative for embedded analytics?
Yes, particularly for teams where Metabase's per-seat pricing becomes a scaling problem. Metabase's Pro plan starts at $575/month and charges $12 per user per month with no separate viewer tier, meaning every external customer viewing an embedded dashboard counts as a billable user. White labeling and interactive embedding are only available on Pro and above, and the free open-source plan requires leaving a 'Powered by Metabase' badge on all embedded content. Draxlr starts at $75/month with unlimited customer viewers on all plans, white labeling included, and no per-user fees regardless of how many customers view your embedded dashboards.
Does Draxlr support multi-tenant embedded analytics?
Yes. Draxlr supports multi-tenant data isolation through customizable filters with predefined values. Each customer sees only their own data without requiring custom code to manage data separation across tenants.
Can I white-label Draxlr's embedded dashboards?
Yes. White labeling is included in the Premium plan at $75/month. Draxlr adds no branding to embedded dashboards and allows full customization of colors, backgrounds, and dashboard appearance to match your product's design.
Start free today
Start Embedding Analytics at $75/Month
Full embedding, white labeling, and unlimited customer viewers. No per-seat fees, no usage-based surprises, no sales call required.
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