Powerful and Beautiful Dashboards with Excellent Value and Support
Draxlr offers a clean, modern interface and makes it incredibly easy to build dashboards — even for non-technical users.
Ole, CEO
Read reviewMost embedded analytics tools make pricing hard to find, harder to compare, and hardest to predict at scale. This page shows verified pricing for every major tool, what is hidden in each model, and what you actually pay when your customer base grows.
Full Comparison
Every major embedded analytics tool compared on starting price, pricing model, public pricing availability, white labeling, customer viewer fees, and free trial.
| Tool | Starting Price | Pricing Model | Public Pricing | White Labeling | Customer View Fees | Free Trial |
|---|---|---|---|---|---|---|
| Draxlr | $75/month | Flat | ✓ Yes | ✓ Included at $75/month | ✓ None — unlimited | 7 days, no credit card |
| Metabase | $575/month (Pro, 10 users included) | Per-seat (interactive embedding) | ✓ Partial | Pro and above | ✗ $12/user/month (interactive only) | 14 days |
| Luzmo | $495/month, Billed annually | MAU-based | Partial | Premium only $1,995/month, Billed annually | ✗ MAU scaling | 10 days |
| Sisense | $399/month (Launch) | Tier-based | Yes | Grow and above ($1,299/mo) | 50 seats included, more purchasable | 7 days |
| Power BI | ~$735/month (A1, pay-as-you-go) | Capacity-based (Azure) | Yes (Azure) | Yes | Yes | Limited |
| Qlik | $300/month (10 users, billed annually). | Capacity-based | Partial | - | - | Yes |
| ThoughtSpot | Enterprise | Usage-based or User-based | No | - | - | 14 days |
| Looker | ~$60,000/year (billed annually) | Quote-based | No | - | - | Yes |
| GoodData | ~$1,500/month (billed annually) | Per-workspace | No | Yes | - | No |
Competitor pricing based on publicly available information. Enterprise quotes may vary.
What the pricing pages don't tell you
The license fee is only one part of what embedded analytics actually costs. These four cost categories do not appear on any pricing page but affect the total cost significantly.
A tool that charges $12/month per customer viewing a dashboard costs $6,000/month for a SaaS product with 500 customers. That is $72,000/year in viewer fees alone, on top of the base license. Most pricing pages show the per-user rate but not what it compounds to at realistic customer counts
Several tools offer accessible entry pricing but gate white labeling behind a significantly higher tier. A tool that starts at $495/month but requires $1,995/month for white labeling is effectively a $1,995/month tool for any SaaS team that needs a fully branded embedded experience.
Enterprise tools that require data modeling layers, dedicated infrastructure, and developer-heavy setup add costs that never appear on the pricing page. A platform that quotes $20,000/year can easily become $80,000/year once implementation, training, and ongoing engineering time are factored in.
Tools with credit-based or consumption-based models like Domo and MAU-based models like Luzmo introduce cost unpredictability as usage grows. A spike in customer engagement can generate an unexpected bill. One Domo customer reported a 1,120% price increase at renewal with two months notice.
Tool by Tool
What each tool costs, what is included, and what the real-world pricing looks like at SaaS scale.
Draxlr uses flat-rate pricing with no per-viewer or per-embed fees. The Lite plan starts at $25/month with no embedding. The Premium plan at $75/month includes all embed options (iframe, ReactJS SDK, VueJS SDK, backend API), white labeling, multi-tenant filtering, 2 databases, and 10 internal users. Customer viewers—the customers who view embedded dashboards inside a product—are unlimited on every plan at no additional cost. The Power plan adds 5 databases and 30 internal users at $125/month. A 7-day free trial is available on all plans with no credit card required. Most affordable option. Value per feature is strong. Enterprise plan available on request.
Metabase's open-source tier is free to self-host but requires leaving a "Powered by Metabase" badge on all embedded dashboards. The Starter plan at $100/month plus $6/user/month provides cloud hosting but does not include white labeling or interactive embedding. The Pro plan at $575/month (first 10 users included, $12/month per additional user) unlocks white labeling, interactive embedding, multi-tenant support, and the React SDK. An important distinction: static embedding on Pro does not add per-viewer costs since customers do not sign in. Interactive embedding, where customers sign in to view and interact with dashboards, counts each viewer as a billable user at $12/month. For SaaS products where customers need to interact with dashboards, the per-seat model applies and scales with customer base growth. A 14-day free trial is available with no credit card required.
Luzmo's Starter plan begins at €495/month billed annually. White labeling is not included at this tier and requires the Premium plan at €1,995/month billed annually. Pricing scales with Monthly Active Users across all plans, so as more customers engage with embedded dashboards, the bill increases. Teams that need white labeling should treat Luzmo as a €1,995/month tool from the outset.
Sisense now offers public pricing with three tiers. The Launch plan at $399/month includes basic embedding, row-level security, 50 viewer seats, and 2 designer seats, but no white labeling. The Grow plan at $1,299/month adds white labeling, full BI embedding with viewer persistency, basic SSO, 100 viewer seats, and multi-environment support. Additional viewer seats can be purchased on both plans. Multi-tenant support and advanced SSO require the Scale plan at custom pricing. All plans include a 7-day free trial with no sales call required.
Power BI uses Azure capacity-based A-SKU pricing on a pay-as-you-go model. The A1 SKU costs approximately $1/hour, roughly $735/month running 24/7. Capacity can be paused when not in use, but production deployments typically run continuously. Higher SKUs scale from A2 at approximately $1,470/month to A6 at approximately $23,500/month. Critically, Azure compute typically represents only 30 to 40% of total deployment costs. Multi-tenant engineering, governance infrastructure, and ongoing maintenance add significantly to the real cost, with multi-tenant orchestration alone commonly requiring $150,000 to $300,000 in engineering investment.
Qlik's Starter plan begins at $300/month for 10 users and 10GB of data. The Standard plan starts at $825/month for unlimited users and 25GB. Anonymous public access for customer-facing embedding requires the Premium plan at $2,750/month. Teams building embedded analytics for customers should treat $2,750/month as the realistic starting price. Pricing is capacity-based tied to data volume.
ThoughtSpot's Embedded Pro plan starts at $50/user/month billed annually with a minimum of 25 users, making the minimum monthly commitment $1,250/month. The Developer tier is free for the first year for up to 10 users and 25M rows for evaluation. Analyst Studio is an add-on on the Embedded Pro plan and not included by default. White labeling and multi-tenant support by organization require the Embedded Enterprise plan at custom pricing. Implementation requires significant data preparation and engineering investment.
Looker does not publish pricing publicly. The base platform starts at approximately $60,000/year before viewer or creator seat costs. Viewer seats add approximately $400/user/year. For a SaaS product with 500 customers viewing embedded dashboards, the viewer fee alone adds $200,000/year on top of the platform license. Total annual costs commonly range from $100,000 to $500,000 depending on scale.
GoodData uses a per-workspace pricing model where each customer segment or tenant is billed as a separate workspace. This means costs scale with the number of customers you serve, not the number of viewers within each customer. Within each workspace, user counts are unlimited. Starting costs are approximately $1,500/month based on third-party data. GoodData does not publish pricing publicly and requires a sales conversation to get a quote. Plans are billed annually with no option to downgrade before the contract ends. A 30-day free trial is available. White labeling is included. The platform supports iframe, React SDK, and JavaScript SDK embedding.
Draxlr Pricing
Flat pricing with no per-viewer fees, no usage-based surprises, and no sales call required to get started.
Lite
$25/mo
Premium
$75/mo
Power
$125/mo
Custom
Contact us
All plans include a 7-day free trial. No credit card required.
Trusted by teams
Founders, operators, and product teams rely on Draxlr for clear dashboards, faster decisions, and dependable support.
4.9/5
Across G2 and Capterra
Draxlr offers a clean, modern interface and makes it incredibly easy to build dashboards — even for non-technical users.
Ole, CEO
Read reviewSuper simple, almost no time to learn the tool. Draxlr is moving fast and building a lot of new valuable features.
Founder in Facilities Services domain
Read reviewI've been using Draxlr for a year now and I LOVE it.
Varun, CEO
Read reviewDraxlr has completely transformed the way I work with data.
שלמה, OPs manager
Read reviewThe query builder is honestly very intuitive and the graph elements very straightforward to understand.
Niklas, CTO
Read reviewVery very good. The dashboards help us to understand in real time our customer behavior
Paolo, CTO
Read reviewQuick answers for common questions about embedded analytics.
Embedded analytics pricing ranges from $75/month for Draxlr to $50,000 or more per year for enterprise platforms like Domo and Looker. The total cost depends on pricing model (flat, per-seat, MAU-based, or consumption-based), whether white labeling is included, and how many customers view embedded dashboards.
Draxlr, Metabase, Luzmo, Sisense, and ThoughtSpot all publish pricing publicly. Looker and Domo require contacting sales for a quote. Draxlr is the only tool that includes white labeling and unlimited customer viewers in its published entry price of $75/month.
The most common hidden costs are per-seat viewer fees that scale with customer base growth, white labeling gated behind higher-priced tiers, implementation and engineering costs not shown on pricing pages, and consumption-based overages on credit or MAU-based models.
Most do. Metabase charges $12/month per user for interactive embedding where customers sign in to view dashboards. Static embedded dashboards on Metabase Pro do not add per-viewer costs. Looker charges approximately $400/user/year. Luzmo uses MAU-based pricing that scales as more customers engage. ThoughtSpot uses consumption-based billing. Draxlr offers unlimited customer viewers on every plan at no additional cost.
Draxlr includes white labeling in the Premium plan at $75/month. Metabase includes it from $575/month Pro. Luzmo requires the Premium plan at €1,995/month. Sisense requires the Grow plan at $1,299/month. Looker, Qlik, Domo, and ThoughtSpot include white labeling but at enterprise contract pricing.
Draxlr is the most affordable embedded analytics tool that includes white labeling. At $75/month on the Premium plan, it includes white labeling, all embed options (iframe, ReactJS SDK, VueJS SDK, backend API), unlimited customer viewers, and multi-tenant filtering. The next cheapest option with white labeling is Metabase Pro at $575/month, which adds per-seat viewer fees on top.
Start Embedding Analytics at $75/Month
Full embedding, white labeling, and unlimited customer viewers. No per-seat fees, no usage-based surprises, no sales call required.
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