Embedded Analytics Pricing Fully Compared for 2026

Most embedded analytics tools make pricing hard to find, harder to compare, and hardest to predict at scale. This page shows verified pricing for every major tool, what is hidden in each model, and what you actually pay when your customer base grows.

  • Tools compared with verified pricing
  • Hidden costs broken down per tool
  • No sales call required for Draxlr pricing

Trusted by teams at

DeelComcastCompTIABerklee

Full Comparison

Embedded Analytics Pricing at a Glance

Every major embedded analytics tool compared on starting price, pricing model, public pricing availability, white labeling, customer viewer fees, and free trial.

ToolStarting PricePricing ModelPublic PricingWhite LabelingCustomer View FeesFree Trial
Draxlr$75/monthFlat✓ Yes✓ Included at $75/month✓ None — unlimited7 days, no credit card
Metabase$575/month (Pro, 10 users included)Per-seat (interactive embedding)✓ PartialPro and above✗ $12/user/month (interactive only)14 days
Luzmo€1,995/month, billed annuallyPlatform fee + usageYesIncluded✗ Usage above plan allowancesYes
SisenseQuote-basedTier-based, with seat limitsNoFull white labeling on EnterpriseViewer seat limits per tier7 days
Power BI~$735/month (A1, pay-as-you-go)Capacity-based (Azure)Yes (Azure)YesYesLimited
Qlik$300/month (10 users, billed annually).Capacity-basedPartial--Yes
ThoughtSpotEnterpriseUsage-based or User-basedNo--14 days
Looker~$60,000/year (billed annually)Quote-basedNo--Yes
GoodData~$1,500/month (billed annually)Per-workspaceNoYes-No

Competitor pricing based on publicly available information. Enterprise quotes may vary.

What the pricing pages don't tell you

The Hidden Costs of Embedded Analytics Tools

The license fee is only one part of what embedded analytics actually costs. These four cost categories do not appear on any pricing page but affect the total cost significantly.

01

Per-viewer fees at scale

A tool that charges $12/month per customer viewing a dashboard costs $6,000/month for a SaaS product with 500 customers. That is $72,000/year in viewer fees alone, on top of the base license. Most pricing pages show the per-user rate but not what it compounds to at realistic customer counts

02

White labeling gating

Several tools offer accessible entry pricing but gate white labeling behind a significantly higher tier. Metabase starts at $100/month, but removing its branding needs the Pro plan at $575/month, so for any SaaS team that needs a fully branded embedded experience it is a $575/month tool.

03

Implementation and engineering time

Enterprise tools that require data modeling layers, dedicated infrastructure, and developer-heavy setup add costs that never appear on the pricing page. A platform that quotes $20,000/year can easily become $80,000/year once implementation, training, and ongoing engineering time are factored in.

04

Consumption overages

Tools with credit-based or consumption-based models like Domo, and usage allowances like Luzmo's AI conversations and data rows, introduce cost unpredictability as usage grows. A spike in customer engagement can generate an unexpected bill. One Domo customer reported a 1,120% price increase at renewal with two months notice.

Connectors

Works with your favorite SQL databases

Draxlr can connect with PostgreSQL, MySQL, MariaDB, PlanetScale, CockroachDB, YugabyteDB, Microsoft SQL Server, Redshift, BigQuery, Supabase, ClickHouse, Databricks, and Snowflake.

Tool by Tool

Embedded Analytics Pricing Breakdown

What each tool costs, what is included, and what the real-world pricing looks like at SaaS scale.

  • Draxlr

    from $75/month
    Public pricingFlat rateNo viewer feesFull app embedding

    Draxlr uses flat-rate pricing with no per-viewer or per-embed fees. The Premium plan at $75/month includes all embed options (HTML, ReactJS SDK, VueJS SDK, backend API), white labeling, filters, drill-downs and other interactive features, 2 databases, and 10 internal users. Customer viewers—the customers who view embedded dashboards inside a product—are unlimited on every plan at no additional cost. The Power plan adds row-level security for embeds and full app embedding, which gives each customer a self-serve analytics workspace with their own queries, dashboards and the AI assistant, plus 5 databases and 30 internal users at $250/month. A 7-day free trial of the Power plan is available with no credit card required. Most affordable option. Value per feature is strong. Enterprise plan available on request.

  • Metabase

    from $575/month (Pro)
    Public pricing14-day trialInteractive embed per-seat

    Metabase's open-source tier is free to self-host but requires leaving a "Powered by Metabase" badge on all embedded dashboards. The Starter plan at $100/month plus $6/user/month provides cloud hosting but does not include white labeling or interactive embedding. The Pro plan at $575/month (first 10 users included, $12/month per additional user) unlocks white labeling, interactive embedding, multi-tenant support, and the React SDK. An important distinction: static embedding on Pro does not add per-viewer costs since customers do not sign in. Interactive embedding, where customers sign in to view and interact with dashboards, counts each viewer as a billable user at $12/month. For SaaS products where customers need to interact with dashboards, the per-seat model applies and scales with customer base growth. A 14-day free trial is available with no credit card required.

  • Luzmo

    from €1,995/month
    Public pricingWhite label includedUsage billed on topAnnual billing

    Luzmo sells a single plan, Embedded Everywhere, from €1,995/month billed annually, with white labeling included. The plan covers 500 AI conversations and 100 million Warp rows a month. Usage above those allowances is billed on top, and some contracts scale with monthly active end users, so the bill can grow as more customers use embedded dashboards and Luzmo IQ. Private infrastructure is offered as a tailored enterprise deployment with no published price. A free trial is available.

  • Sisense

    Quote-based
    No public pricing7-day trialFull white label on EnterpriseMulti-tenancy on Enterprise

    Sisense removed prices from its website in 2026 and now lists Self-Serve and Enterprise plans without dollar figures. An S&P Global 451 Research note from February 2026 reported self-serve plans at $399/month (Launch) and $1,299/month (Grow), each with fixed limits on viewers, designers and storage, plus usage credits. Full white labeling, SSO and dedicated cloud or on-premise deployment are on the Enterprise plan, and so is self-contained multitenancy, where each tenant gets its own users, SSO and branding. Embedding uses iframes or the Compose SDK for React, Angular and Vue. A 7-day free trial is available.

  • Power BI

    ~$735/month (A1, 24/7)
    Public pricing (Azure)Azure ecosystemHidden implementation costs

    Power BI uses Azure capacity-based A-SKU pricing on a pay-as-you-go model. The A1 SKU costs approximately $1/hour, roughly $735/month running 24/7. Capacity can be paused when not in use, but production deployments typically run continuously. Higher SKUs scale from A2 at approximately $1,470/month to A6 at approximately $23,500/month. Critically, Azure compute typically represents only 30 to 40% of total deployment costs. Multi-tenant engineering, governance infrastructure, and ongoing maintenance add significantly to the real cost, with multi-tenant orchestration alone commonly requiring $150,000 to $300,000 in engineering investment.

  • Qlik

    $300/month
    Public pricingFree trialEmbed needs premium

    Qlik's Starter plan begins at $300/month for 10 users and 10GB of data. The Standard plan starts at $825/month for unlimited users and 25GB. Anonymous public access for customer-facing embedding requires the Premium plan at $2,750/month. Teams building embedded analytics for customers should treat $2,750/month as the realistic starting price. Pricing is capacity-based tied to data volume.

  • ThoughtSpot

    $50/user/month
    Partial public pricingMin. 25 users ($1,250/mo)White label Enterprise

    ThoughtSpot's Embedded Pro plan starts at $50/user/month billed annually with a minimum of 25 users, making the minimum monthly commitment $1,250/month. The Developer tier is free for the first year for up to 10 users and 25M rows for evaluation. Analyst Studio is an add-on on the Embedded Pro plan and not included by default. White labeling and multi-tenant support by organization require the Embedded Enterprise plan at custom pricing. Implementation requires significant data preparation and engineering investment.

  • Looker

    ~$60,000/year
    No public pricing$400/viewer/year

    Looker does not publish pricing publicly. The base platform starts at approximately $60,000/year before viewer or creator seat costs. Viewer seats add approximately $400/user/year. For a SaaS product with 500 customers viewing embedded dashboards, the viewer fee alone adds $200,000/year on top of the platform license. Total annual costs commonly range from $100,000 to $500,000 depending on scale.

  • GoodData

    ~$1,500/month
    No public pricingUnlimited viewers per workspaceAnnual contract only

    GoodData uses a per-workspace pricing model where each customer segment or tenant is billed as a separate workspace. This means costs scale with the number of customers you serve, not the number of viewers within each customer. Within each workspace, user counts are unlimited. Starting costs are approximately $1,500/month based on third-party data. GoodData does not publish pricing publicly and requires a sales conversation to get a quote. Plans are billed annually with no option to downgrade before the contract ends. A 30-day free trial is available. White labeling is included. The platform supports iframe, React SDK, and JavaScript SDK embedding.

Draxlr Pricing

Most Affordable. Strong Value per Feature. Enterprise Plan Available.

Flat pricing with no per-viewer fees, no usage-based surprises, and no sales call required to get started.

Premium

Embedding
$75/mo
  • All embed options
  • White labeling
  • Filters and drill-downs
  • 2 databases
  • 10 internal users
  • Unlimited customer viewers

Power

$250/mo

Embed the full analytics app, with a workspace for every customer.

  • All embed options
  • Full app embedding
  • Row-level security
  • White labeling
  • 5 databases
  • 30 internal users
  • Unlimited customer viewers

Custom

  • Dedicated server
  • Custom databases
  • Custom users
  • Unlimited customer viewers
  • SLA support

Start with a 7-day free trial of the Power plan. No credit card required.

Internal users vs customer viewers: Internal users are team members who build and manage dashboards in Draxlr. Customer viewers are the people who view embedded dashboards inside your product. Customer viewers are unlimited on every plan at no additional cost, and customers using full app embedding don't count as users either.

Our customers

Trusted by teams
that run on their data

From fast-growing startups to global enterprises, teams choose Draxlr to explore, visualize, and share insights from their databases.

Rating on G2
4.9 / 5
Databases supported
14+
DeelComcastBerkleeCompTIAFit ReisenSports NowGipperField Bots

Trusted by teams

Customer Reviews

Data, product, and engineering teams rely on Draxlr for clear dashboards, faster decisions, and dependable support.

Powerful and Beautiful Dashboards with Excellent Value and Support

Draxlr offers a clean, modern interface and makes it incredibly easy to build dashboards — even for non-technical users.

Ole, CEO

Read review

Best for Dashboards based on Postgres

Super simple, almost no time to learn the tool. Draxlr is moving fast and building a lot of new valuable features.

Founder in Facilities Services domain

Read review

Draxlr makes my data more useful and more collaborative

I've been using Draxlr for a year now and I LOVE it.

Varun, CEO

Read review

Super easy to use and implement KPI visualization

Draxlr has completely transformed the way I work with data.

שלמה, OPs manager

Read review

A plug'n'play Dashboard for Supabase

The query builder is honestly very intuitive and the graph elements very straightforward to understand.

Niklas, CTO

Read review

A very useful tool

Very very good. The dashboards help us to understand in real time our customer behavior

Paolo, CTO

Read review

FAQ

FAQs

Quick answers for common questions about embedded analytics.

How much does embedded analytics cost for SaaS products?

Embedded analytics pricing ranges from $75/month for Draxlr to $50,000 or more per year for enterprise platforms like Domo and Looker. The total cost depends on pricing model (flat, per-seat, MAU-based, or consumption-based), whether white labeling is included, and how many customers view embedded dashboards.

Which embedded analytics tool has the most transparent pricing?

Draxlr, Metabase, Luzmo, and ThoughtSpot publish pricing publicly. Looker, Domo, and Sisense require contacting sales for a quote. Draxlr is the only tool that includes white labeling and unlimited customer viewers in its published entry price of $75/month.

What are the hidden costs in embedded analytics?

The most common hidden costs are per-seat viewer fees that scale with customer base growth, white labeling gated behind higher-priced tiers, implementation and engineering costs not shown on pricing pages, and consumption-based overages on credit or MAU-based models.

Do embedded analytics tools charge per customer viewer?

Most do.

  • Metabase charges $12/month per user for interactive embedding where customers sign in to view dashboards. Static embedded dashboards on Metabase Pro do not add per-viewer costs.
  • Looker charges approximately $400/user/year.
  • Luzmo charges a platform fee plus usage above its plan allowances, and some contracts scale with monthly active end users.
  • ThoughtSpot uses consumption-based billing.
  • Draxlr offers unlimited customer viewers on every embedding plan at no additional cost.

Which embedded analytics tool includes white labeling at the lowest price?

  • Draxlr includes white labeling in the Premium plan at $75/month.
  • Metabase includes it from $575/month Pro.
  • Luzmo includes it in its single plan at €1,995/month.
  • Sisense includes full white labeling on its quote-based Enterprise plan.
  • Looker, Qlik, Domo, and ThoughtSpot include white labeling but at enterprise contract pricing.

What is the cheapest embedded analytics tool with white labeling?

Draxlr is the most affordable embedded analytics tool that includes white labeling. At $75/month on the Premium plan, it includes white labeling, all embed options (HTML, ReactJS SDK, VueJS SDK, backend API), unlimited customer viewers, and filters, drill-downs and other interactive features.

The next cheapest option with white labeling is Metabase Pro at $575/month, which adds per-seat viewer fees on top.

Which BI tools have transparent pricing with no sales call?

  • Draxlr, Metabase, and Qlik publish their full pricing and let you start on a self-serve trial without a sales call.
  • Luzmo and ThoughtSpot publish entry pricing but bill annually, which usually pulls a contract conversation back in.
  • Looker, Domo, GoodData, and Sisense publish no pricing and quote only after a sales call, although Sisense still offers a 7-day self-serve trial.

For embedded analytics specifically, Draxlr is the cheapest transparent option at a published $75/month that already includes white labeling, all embed options, and unlimited customer viewers, with a 7-day free trial that needs no credit card and no call.

Does Draxlr support full app embedding?

Yes. Full app embedding is included on the Power plan at $250/month. It embeds the complete Draxlr analytics workspace in your product, so each customer can explore their own data with a no-code query builder, a SQL editor and the AI assistant, and build their own dashboards next to the ones you share. Customer viewers stay unlimited and don't count as users.

Can I try a BI tool without talking to sales?

Yes.

  • Draxlr offers a 7-day free trial with no credit card and no sales call.
  • Metabase offers a 14-day trial.
  • Sisense offers a 7-day trial.
  • Qlik offers a free trial.
  • ThoughtSpot has a free Developer tier for evaluation, capped at 10 users and 25M rows for the first year.
  • Looker, Domo, and GoodData require a demo or sales conversation before you get access or a quote.

The practical test of transparent pricing is whether you can reach a working embedded dashboard, and know what renewal will cost, without filling in a contact sales form.

Start free today

Every piece of your analytics, in one place.

Connect your database and the rest falls into place. Your first dashboard is minutes away.

No credit card required

This website uses cookies to ensure you get the best experience.