Embedded Analytics Pricing
Fully Compared for 2026

Most embedded analytics tools make pricing hard to find, harder to compare, and hardest to predict at scale. This page shows verified pricing for every major tool, what is hidden in each model, and what you actually pay when your customer base grows.

Tools compared with verified pricing
Hidden costs broken down per tool
No sales call required for Draxlr pricing

Full Comparison

Embedded Analytics Pricing at a Glance

Every major embedded analytics tool compared on starting price, pricing model, public pricing availability, white labeling, customer viewer fees, and free trial.

ToolStarting PricePricing ModelPublic PricingWhite LabelingCustomer View FeesFree Trial
Draxlr$75/monthFlat✓ Yes✓ Included at $75/month✓ None — unlimited7 days, no credit card
Metabase$575/month (Pro, 10 users included)Per-seat (interactive embedding)✓ PartialPro and above✗ $12/user/month (interactive only)14 days
Luzmo$495/month, Billed annuallyMAU-basedPartialPremium only $1,995/month, Billed annually✗ MAU scaling10 days
Sisense$399/month (Launch)Tier-basedYesGrow and above ($1,299/mo)50 seats included, more purchasable7 days
Power BI~$735/month (A1, pay-as-you-go)Capacity-based (Azure)Yes (Azure)YesYesLimited
Qlik$300/month (10 users, billed annually).Capacity-basedPartial--Yes
ThoughtSpotEnterpriseUsage-based or User-basedNo--14 days
Looker~$60,000/year (billed annually)Quote-basedNo--Yes
GoodData~$1,500/month (billed annually)Per-workspaceNoYes-No

Competitor pricing based on publicly available information. Enterprise quotes may vary.

What the pricing pages don't tell you

The Hidden Costs of Embedded Analytics Tools

The license fee is only one part of what embedded analytics actually costs. These four cost categories do not appear on any pricing page but affect the total cost significantly.

Per-viewer fees at scale

A tool that charges $12/month per customer viewing a dashboard costs $6,000/month for a SaaS product with 500 customers. That is $72,000/year in viewer fees alone, on top of the base license. Most pricing pages show the per-user rate but not what it compounds to at realistic customer counts

White labeling gating

Several tools offer accessible entry pricing but gate white labeling behind a significantly higher tier. A tool that starts at $495/month but requires $1,995/month for white labeling is effectively a $1,995/month tool for any SaaS team that needs a fully branded embedded experience.

Implementation and engineering time

Enterprise tools that require data modeling layers, dedicated infrastructure, and developer-heavy setup add costs that never appear on the pricing page. A platform that quotes $20,000/year can easily become $80,000/year once implementation, training, and ongoing engineering time are factored in.

Consumption overages

Tools with credit-based or consumption-based models like Domo and MAU-based models like Luzmo introduce cost unpredictability as usage grows. A spike in customer engagement can generate an unexpected bill. One Domo customer reported a 1,120% price increase at renewal with two months notice.

Works with your favorite SQL databases

Draxlr can connect with PostgreSQL, MySQL, MariaDB, PlanetScale, CockroachDB, YugabyteDB, Microsoft SQL Server, Redshift, BigQuery, Supabase, ClickHouse, Databricks, and Snowflake.

Supabase
PostgreSQL
MySQL
MariaDB
SQL Server
PlanetScale
YugabyteDB
CockroachDB
Redshift
BigQuery
Snowflake
ClickHouse
Databricks
Neon

Tool by Tool

Embedded Analytics Pricing Breakdown

What each tool costs, what is included, and what the real-world pricing looks like at SaaS scale.

Draxlrfrom $75/month
Public pricingFlat rateNo viewer fees

Draxlr uses flat-rate pricing with no per-viewer or per-embed fees. The Lite plan starts at $25/month with no embedding. The Premium plan at $75/month includes all embed options (iframe, ReactJS SDK, VueJS SDK, backend API), white labeling, multi-tenant filtering, 2 databases, and 10 internal users. Customer viewers—the customers who view embedded dashboards inside a product—are unlimited on every plan at no additional cost. The Power plan adds 5 databases and 30 internal users at $125/month. A 7-day free trial is available on all plans with no credit card required. Most affordable option. Value per feature is strong. Enterprise plan available on request.

Metabasefrom $575/month (Pro)
Public pricing14-day trialInteractive embed per-seat

Metabase's open-source tier is free to self-host but requires leaving a "Powered by Metabase" badge on all embedded dashboards. The Starter plan at $100/month plus $6/user/month provides cloud hosting but does not include white labeling or interactive embedding. The Pro plan at $575/month (first 10 users included, $12/month per additional user) unlocks white labeling, interactive embedding, multi-tenant support, and the React SDK. An important distinction: static embedding on Pro does not add per-viewer costs since customers do not sign in. Interactive embedding, where customers sign in to view and interact with dashboards, counts each viewer as a billable user at $12/month. For SaaS products where customers need to interact with dashboards, the per-seat model applies and scales with customer base growth. A 14-day free trial is available with no credit card required.

Luzmofrom €495/month
Public pricingMAU scalingWhite label €1,995/mo

Luzmo's Starter plan begins at €495/month billed annually. White labeling is not included at this tier and requires the Premium plan at €1,995/month billed annually. Pricing scales with Monthly Active Users across all plans, so as more customers engage with embedded dashboards, the bill increases. Teams that need white labeling should treat Luzmo as a €1,995/month tool from the outset.

Sisensefrom $399/month
Public pricing7-day trialWhite label $1,299/moMulti-tenant Scale only

Sisense now offers public pricing with three tiers. The Launch plan at $399/month includes basic embedding, row-level security, 50 viewer seats, and 2 designer seats, but no white labeling. The Grow plan at $1,299/month adds white labeling, full BI embedding with viewer persistency, basic SSO, 100 viewer seats, and multi-environment support. Additional viewer seats can be purchased on both plans. Multi-tenant support and advanced SSO require the Scale plan at custom pricing. All plans include a 7-day free trial with no sales call required.

Power BI~$735/month (A1, 24/7)
Public pricing (Azure)Azure ecosystemHidden implementation costs

Power BI uses Azure capacity-based A-SKU pricing on a pay-as-you-go model. The A1 SKU costs approximately $1/hour, roughly $735/month running 24/7. Capacity can be paused when not in use, but production deployments typically run continuously. Higher SKUs scale from A2 at approximately $1,470/month to A6 at approximately $23,500/month. Critically, Azure compute typically represents only 30 to 40% of total deployment costs. Multi-tenant engineering, governance infrastructure, and ongoing maintenance add significantly to the real cost, with multi-tenant orchestration alone commonly requiring $150,000 to $300,000 in engineering investment.

Qlik$300/month
Public pricingFree trialEmbed needs premium

Qlik's Starter plan begins at $300/month for 10 users and 10GB of data. The Standard plan starts at $825/month for unlimited users and 25GB. Anonymous public access for customer-facing embedding requires the Premium plan at $2,750/month. Teams building embedded analytics for customers should treat $2,750/month as the realistic starting price. Pricing is capacity-based tied to data volume.

ThoughtSpot$50/user/month
Partial public pricingMin. 25 users ($1,250/mo)White label Enterprise

ThoughtSpot's Embedded Pro plan starts at $50/user/month billed annually with a minimum of 25 users, making the minimum monthly commitment $1,250/month. The Developer tier is free for the first year for up to 10 users and 25M rows for evaluation. Analyst Studio is an add-on on the Embedded Pro plan and not included by default. White labeling and multi-tenant support by organization require the Embedded Enterprise plan at custom pricing. Implementation requires significant data preparation and engineering investment.

Looker~$60,000/year
No public pricing$400/viewer/year

Looker does not publish pricing publicly. The base platform starts at approximately $60,000/year before viewer or creator seat costs. Viewer seats add approximately $400/user/year. For a SaaS product with 500 customers viewing embedded dashboards, the viewer fee alone adds $200,000/year on top of the platform license. Total annual costs commonly range from $100,000 to $500,000 depending on scale.

GoodData~$1,500/month
No public pricingUnlimited viewers per workspaceAnnual contract only

GoodData uses a per-workspace pricing model where each customer segment or tenant is billed as a separate workspace. This means costs scale with the number of customers you serve, not the number of viewers within each customer. Within each workspace, user counts are unlimited. Starting costs are approximately $1,500/month based on third-party data. GoodData does not publish pricing publicly and requires a sales conversation to get a quote. Plans are billed annually with no option to downgrade before the contract ends. A 30-day free trial is available. White labeling is included. The platform supports iframe, React SDK, and JavaScript SDK embedding.

Draxlr Pricing

Most Affordable. Strong Value per Feature. Enterprise Plan Available.

Flat pricing with no per-viewer fees, no usage-based surprises, and no sales call required to get started.

Lite

$25/mo

No embedding
1 database
1 internal user
Unlimited customer viewers
Chat support
Embedding

Premium

$75/mo

All embed options
White labeling
2 databases
10 internal users
Unlimited customer viewers

Power

$125/mo

All embed options
White labeling
5 databases
30 internal users
Unlimited customer viewers

Custom

Contact us

Dedicated server
Custom databases
Custom users
Unlimited customer viewers
SLA support

All plans include a 7-day free trial. No credit card required.

Internal users vs customer viewers: Internal users are team members who build and manage dashboards in Draxlr. Customer viewers are the people who view embedded dashboards inside your product. Customer viewers are unlimited on every plan at no additional cost.

Who uses Draxlr

Trusted by teams

Customer Reviews

Founders, operators, and product teams rely on Draxlr for clear dashboards, faster decisions, and dependable support.

4.9/5

Across G2 and Capterra

G2

Powerful and Beautiful Dashboards with Excellent Value and Support

Draxlr offers a clean, modern interface and makes it incredibly easy to build dashboards — even for non-technical users.

Ole, CEO

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G2

Best for Dashboards based on Postgres

Super simple, almost no time to learn the tool. Draxlr is moving fast and building a lot of new valuable features.

Founder in Facilities Services domain

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G2

Draxlr makes my data more useful and more collaborative

I've been using Draxlr for a year now and I LOVE it.

Varun, CEO

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G2

Super easy to use and implement KPI visualization

Draxlr has completely transformed the way I work with data.

שלמה, OPs manager

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G2

A plug'n'play Dashboard for Supabase

The query builder is honestly very intuitive and the graph elements very straightforward to understand.

Niklas, CTO

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Capterra

A very useful tool

Very very good. The dashboards help us to understand in real time our customer behavior

Paolo, CTO

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FAQs

Quick answers for common questions about embedded analytics.

How much does embedded analytics cost for SaaS products?

Embedded analytics pricing ranges from $75/month for Draxlr to $50,000 or more per year for enterprise platforms like Domo and Looker. The total cost depends on pricing model (flat, per-seat, MAU-based, or consumption-based), whether white labeling is included, and how many customers view embedded dashboards.

Which embedded analytics tool has the most transparent pricing?

Draxlr, Metabase, Luzmo, Sisense, and ThoughtSpot all publish pricing publicly. Looker and Domo require contacting sales for a quote. Draxlr is the only tool that includes white labeling and unlimited customer viewers in its published entry price of $75/month.

What are the hidden costs in embedded analytics?

The most common hidden costs are per-seat viewer fees that scale with customer base growth, white labeling gated behind higher-priced tiers, implementation and engineering costs not shown on pricing pages, and consumption-based overages on credit or MAU-based models.

Do embedded analytics tools charge per customer viewer?

Most do. Metabase charges $12/month per user for interactive embedding where customers sign in to view dashboards. Static embedded dashboards on Metabase Pro do not add per-viewer costs. Looker charges approximately $400/user/year. Luzmo uses MAU-based pricing that scales as more customers engage. ThoughtSpot uses consumption-based billing. Draxlr offers unlimited customer viewers on every plan at no additional cost.

Which embedded analytics tool includes white labeling at the lowest price?

Draxlr includes white labeling in the Premium plan at $75/month. Metabase includes it from $575/month Pro. Luzmo requires the Premium plan at €1,995/month. Sisense requires the Grow plan at $1,299/month. Looker, Qlik, Domo, and ThoughtSpot include white labeling but at enterprise contract pricing.

What is the cheapest embedded analytics tool with white labeling?

Draxlr is the most affordable embedded analytics tool that includes white labeling. At $75/month on the Premium plan, it includes white labeling, all embed options (iframe, ReactJS SDK, VueJS SDK, backend API), unlimited customer viewers, and multi-tenant filtering. The next cheapest option with white labeling is Metabase Pro at $575/month, which adds per-seat viewer fees on top.

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Start Embedding Analytics at $75/Month

Full embedding, white labeling, and unlimited customer viewers. No per-seat fees, no usage-based surprises, no sales call required.

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