G2
Powerful and Beautiful Dashboards with Excellent Value and Support
Draxlr offers a clean, modern interface and makes it incredibly easy to build dashboards — even for non-technical users.
Ole, CEO
Read reviewAffordable Embedded Analytics
for SaaS Teams
Most embedded analytics tools are priced for enterprises, not the SaaS teams actually building products. Draxlr gives you full embedding capabilities, white labeling, and unlimited customer viewers starting at $75/month, with no per-user fees and no sales call required.
Why Most Embedded Analytics Tools Are Out of Reach?
Embedded analytics tools have a pricing problem. The market is dominated by enterprise platforms built for large data teams with large budgets. For SaaS founders, product managers, and engineering teams trying to add customer-facing analytics to their product, the options have historically fallen into two categories: tools that cost too much, or tools that require too much engineering to set up.
The pricing structures in this category are designed to grow with usage in ways that are difficult to predict. Per-user viewer fees mean your analytics bill scales with your customer base. Quote-based pricing means weeks of sales conversations before you know if a tool fits your budget. Implementation costs that do not appear on any pricing page mean the real cost of deployment is often three to five times higher than the license fee.
Draxlr is built on a different model. One flat price. All embed options included. Unlimited customer viewers regardless of how many customers view your dashboards. Public pricing with no sales call required to get started.
How the Costs Compare
Draxlr vs Metabase, Luzmo, and Explo
The three tools SaaS teams most commonly evaluate alongside Draxlr. Here is how the pricing actually breaks down.
Draxlr
$75/month
Draxlr is purpose-built for SaaS teams that need customer-facing embedded analytics without enterprise pricing or engineering overhead. The Premium plan includes all embed options including iframe, ReactJS SDK, and VueJS SDK, plus white labeling, multi-tenant filtering, interactive visualizations, and real-time data. Setup takes one to two days with no dedicated data engineering team required.
Unlimited customer viewers on every plan. No per-seat fees. No sales call required. Public pricing from day one.
Metabase
$575/month
Metabase's open-source tier is free to self-host but requires leaving a 'Powered by Metabase' badge on all embedded dashboards, making it unsuitable for white-labeled products. The Pro plan unlocks white-labeling & interactive embedding but charges $12/mo/user. For a SaaS product with 500 customers viewing dashboards, that becomes $6,000/m before infrastructure costs.
No flat viewer pricing. Metabase costs scale linearly with every customer who views a dashboard.
Luzmo
$495/month billed anually
Luzmo is purpose-built for embedded analytics and has strong capability for complex data products. The Starter plan begins at $495/month billed annually, but white labeling is not included at that tier, it requires upgrading to the Premium plan at $1,995/month. Pricing also scales with Monthly Active Users, so as your customer base grows and more users engage with embedded dashboards, your bill grows with it.
MAU-based pricing and a $1,995/month requirement for white labeling make costs difficult to predict at early and mid-stage growth.
Explo (now Omni)
Custom
Explo was acquired by Omni in late 2025 and is in the process of migrating customers onto the Omni platform. Explo started at $1,995/month with feature-based pricing tiers. Omni does not publish pricing publicly and requires contacting sales for a quote. For teams that had been evaluating Explo as an affordable option, the acquisition removes that pricing certainty.
No public pricing. No free trial. Costs and roadmap are now subject to Omni's terms.
| Tool | Starting Price | Pricing Model | White Labeling | Customer View Fees | Free Trial |
|---|---|---|---|---|---|
| Draxlr | $75/month | Flat | ✓ Included | ✓ None — unlimited | 7 days, no credit card |
| Metabase | $575/month (Pro) | Per-seat | Pro and above | ✗ $12/user/month | Yes |
| Luzmo | $495/month, Billed anually | MAU-based | Requires $1,995/month plan | ✗ MAU scaling | 10 days |
| Explo / Omni | Custom | Quote-based | Included | ✗ Unknown | None |
Competitor pricing based on publicly available information. Enterprise quotes may vary.
Value at $75/month
Everything Included at $75/m in Draxlr
Affordable pricing does not mean a reduced feature set. Draxlr's Premium plan includes everything a SaaS team needs to embed production-ready analytics into their product.
All embed options included
Embed via iframe, ReactJS SDK, or VueJS SDK. Ready-to-use code snippets available directly from the dashboard.
White labeling included
Draxlr adds no branding to embedded dashboards. Customize colors, fonts, and backgrounds to match your product.
Unlimited customer viewers
No per-seat fee for customers viewing your embedded dashboards. Your cost stays flat whether you have 10 or 10,000 customers.
Multi-tenant filtering
Control which data each customer sees. Each customer sees only their own data with no custom code required.
Interactive visualizations
Drill-down, filters, tooltips, and zoom. Visualization types include bar charts, line charts, pie charts, maps, Sankey diagrams, and more, all embedded natively.
Responsive design
Dashboards adapt automatically to desktop, tablet, and mobile screen sizes. No additional configuration needed for mobile-responsive embeds.
Export controls
Configure which export options are available in embedded dashboards. Enable or disable PDF, Excel, and CSV downloads per embed.
Real-time data
Live data from your connected database with configurable refresh intervals. No manual refresh required.
Works with your favorite SQL databases
Draxlr can connect with PostgreSQL, MySQL, MariaDB, PlanetScale, CockroachDB, YugabyteDB, Microsoft SQL Server, Redshift, BigQuery, Supabase, ClickHouse, Databricks, and Snowflake.
Built For
Who Switches to Draxlr for Embedded Analytics
SaaS founders, product managers, and engineering teams who need customer-facing analytics without enterprise pricing.
SaaS startups adding customer dashboards
Teams that need embedded analytics in weeks, not quarters, and cannot justify a five-figure analytics budget before product-market fit.
Mid-market teams replacing expensive tools
Teams currently paying $1,000 to $10,000 per month for embedded analytics platforms that require significant engineering overhead to maintain.
Teams that hit Metabase's per-seat ceiling
Metabase is extremely popular and works well for internal BI. For customer-facing embedded analytics, the per-seat model becomes unsustainable as the customer base grows.
Teams that evaluated Luzmo or Explo
Draxlr covers the core embedded analytics use case with white labeling included from $75/month, significantly below Luzmo's €1,995/month white label requirement and Explo's starting price.
Who uses Draxlr
Trusted by teams
Customer Reviews
Founders, operators, and product teams rely on Draxlr for clear dashboards, faster decisions, and dependable support.
4.9/5
Across G2 and Capterra
G2
Best for Dashboards based on Postgres
Super simple, almost no time to learn the tool. Draxlr is moving fast and building a lot of new valuable features.
Founder in Facilities Services domain
Read reviewG2
Draxlr makes my data more useful and more collaborative
I've been using Draxlr for a year now and I LOVE it.
Varun, CEO
Read reviewG2
Super easy to use and implement KPI visualization
Draxlr has completely transformed the way I work with data.
שלמה, OPs manager
Read reviewG2
A plug'n'play Dashboard for Supabase
The query builder is honestly very intuitive and the graph elements very straightforward to understand.
Niklas, CTO
Read reviewCapterra
A very useful tool
Very very good. The dashboards help us to understand in real time our customer behavior
Paolo, CTO
Read reviewFAQs
Quick answers for common questions about embedded analytics.
What is an embedded analytics tool?
An embedded analytics tool lets you integrate interactive data dashboards directly into your software product. Instead of sending users to a separate BI platform, they see live charts and metrics inside the application they already use. Draxlr is an embedded analytics tool built for SaaS products that connects to SQL databases and embeds via iframe, HTML, React, or Vue.
Is Draxlr the most affordable embedded analytics tool available?
Draxlr is one of the most affordable embedded analytics tools with full production-ready embedding capabilities. At $75/month with unlimited customer viewers, white labeling, and all embed options included, it sits significantly below tools like Metabase Pro ($575/month), Luzmo (from $495/month billed anually, with white labeling only at $1,995/month), and Explo/Omni (custom pricing).
Why is Draxlr cheaper than Metabase for embedded analytics?
Metabase's pricing model for embedded analytics is per-seat — every customer who views a dashboard is billed at $12/month. For SaaS products with large customer bases, this creates a cost that scales linearly with growth. Draxlr uses flat pricing with unlimited customer viewers, meaning the cost does not increase as more customers access embedded dashboards.
Does affordable pricing mean fewer features?
No. Draxlr's Premium plan at $75/month includes all embed options (iframe, ReactJS SDK, VueJS SDK), white labeling, unlimited customer viewers, multi-tenant filtering, interactive visualizations, responsive design, real-time data, and export controls. These are the same core features teams pay significantly more for on other platforms.
Is Draxlr a good Explo (Omni Analytics) alternative for embedded analytics?
Yes. Explo was acquired by Omni in late 2025 and is migrating customers onto the Omni platform. Omni does not publish pricing publicly and requires contacting sales for a quote. Draxlr offers public flat pricing starting at $75/month, a 7-day free trial with no credit card required, and unlimited customer viewers with no per-seat fees — making it a predictable and cost-effective alternative for teams that had been evaluating Explo.
Is Draxlr a good Luzmo alternative for embedded analytics?
Yes, particularly for teams where Luzmo's pricing creates budget unpredictability. Luzmo's Starter plan begins at $495/month billed annually but does not include white labeling — that requires the Premium plan at $1,995/month. Pricing also scales with Monthly Active Users. Draxlr starts at $75/month with white labeling included and flat pricing regardless of how many customers use your embedded dashboards.
Is Draxlr a good Metabase alternative for embedded analytics?
Yes, particularly for teams where Metabase's per-seat pricing becomes a scaling problem. Metabase's Pro plan starts at $575/month and charges $12 per user per month with no separate viewer tier, meaning every external customer viewing an embedded dashboard counts as a billable user. White labeling and interactive embedding are only available on Pro and above, and the free open-source plan requires leaving a 'Powered by Metabase' badge on all embedded content. Draxlr starts at $75/month with unlimited external viewers on all plans, white labeling included, and no per-user fees regardless of how many customers view your embedded dashboards.
What is the difference between internal users and customer viewers in Draxlr?
Internal users are team members who log into Draxlr to build and manage dashboards. The Premium plan includes 10 internal users. Customer viewers are the people in your product who view embedded dashboards — these are unlimited on every Draxlr plan including Lite at $25/month, with no per-seat fee at any scale.
Can I white-label Draxlr's embedded dashboards?
Yes. White labeling is included in the Premium plan at $75/month. Draxlr adds no branding to embedded dashboards and allows full customization of colors, backgrounds, and dashboard appearance to match your product's design.
Can I embed analytics in a React or Vue application?
Yes. Draxlr supports embedding via ReactJS SDK and VueJS SDK in addition to iframe. Ready-to-use code snippets for each method are available directly from the dashboard on the Premium plan at $75/month.
Does Draxlr offer a free trial?
Yes. All plans include a 7-day free trial with no credit card required. You can connect your database, build dashboards, and test the full embedding workflow before committing to a paid plan.
Start free today
Start Embedding Analytics at $75/Month
Full embedding, white labeling, and unlimited customer viewers. No per-seat fees, no usage-based surprises, no sales call required.
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